Privacy policy

This Privacy Policy describes how SERA (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from sera.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Contact details including your name, address, phone number, and email.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username, password, security questions and other information used for account security purposes.
Customer support information including the information you choose to include in communications with us.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels and similar technologies ("Cookies").

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers such as Shopify and payment processors.

How We Use Your Personal Information

Providing Products and Services:
We use your personal information to process payments, fulfill orders, manage accounts, arrange shipping, and facilitate returns.

Marketing and Advertising:
We may use your personal information to send promotional communications and tailor advertising.

Security and Fraud Prevention:
We use personal information to detect and prevent fraudulent or malicious activity.

Communicating with You and Service Improvement:
We use personal information to provide customer support and improve our Services.

Cookies

We use Cookies to power and improve our Site and Services. You can manage cookie preferences through your browser settings.

How We Disclose Personal Information

We may disclose personal information to service providers, marketing partners, affiliates, or as required by law.

We do not use or disclose sensitive personal information without your consent.

User Generated Content

Any content you submit publicly will be accessible to others. We are not responsible for information you choose to make public.

Third Party Websites and Links

We are not responsible for the privacy practices of third-party websites linked on our Site.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children.

Security and Retention

We implement reasonable security measures, but no system is completely secure. We retain personal information as long as necessary to provide Services and comply with legal obligations.